Why Branded Podcasts Have Become So Popular

Although they aren’t new, podcasts have surged in popularity. Nearly 20% of American adults listen to podcasts at least once a month and studies show that about 98 million Americans tune into a podcast each year. Consequently, more and more brands have been betting big on these audio shows, producing their own branded podcasts that allow them to tell stories and reach target audiences in a new way. If you’re considering podcasts in your content strategy, I’ve put together a few elements to consider and a few examples of brands who are nailing this channel. What Is a Branded Podcast? Brands have almost always been involved with podcasts. But their involvement has usually taken the form of sponsorship with listeners hearing a few ads sprinkled throughout a show. Branded podcasts break away from this model as they typically don’t contain explicit advertising. The marketing is more subtle, centering on stories and content which work to reinforce a brand’s voice and values. Branded podcasts tend to help audiences understand what a brand is all about and often aim to establish thought leadership in a space. Companies are also embracing branded podcasts as part of a trend toward longer-form content in general. After years of favoring short, â€Å"snackable† content, many companies are now leaning heavily toward more in-depth pieces. Long-form articles, videos and case studies are making a comeback, and branded podcasts offer brands an ideal opportunity to tell longer, meatier stories. Must-Watch Branded Podcasts A few big brands have set the bar high for branded podcasts, creating top-notch programming that captures huge audiences. Here are a few standout examples: Microsoft: The tech behemoth is one of the more recent forays into the branded podcast arena, launching a thought-provoking series entitled â€Å".future.† The program explores the future of innovation, showcasing various situations where technology and humanity intersect. For example, one episode highlights Chris Dancy, better known as â€Å"the most connected man on earth,† and discusses how he uses up to 700 apps, sensors and devices to collect data about himself and optimize his life. Slack: The work-collaboration app company has already launched two successful branded podcasts. Their first creation was the Slack Variety Pack – a light-hearted mix of anecdotes and stories that touched on various aspects of work and life. After 28 episodes, Slack wrapped up that series and launched a new program entitled Work in Progress. This podcast explores the role that work plays in our lives, showcasing stories about people finding identity and meaning through their work. Shopify: Shopify launched its TGIM (Thank God It’s Monday) podcast with entrepreneurs in mind – or people who can’t wait to begin a new workweek. The program showcases inspirational stories about people who turned their passions into successful businesses as well as business advice from top entrepreneurs. Explore New Ideas Branded podcasting is an exciting new frontier in content marketing and it’s poised for more growth in the years to come. Not every business will be able to dive into the world of branded podcasting as the high costs involved in creating a quality program will deter many with leaner budgets. Still, there’s no doubt that the medium offers a unique way for brands to reach new audiences and tell stories connected to their target customers. Ideally, they serve as inspiration for people to look deeper into a brand when they’re interested in buying.

Free Essays on T.s Eliot

T.S. Eliot In his article, â€Å"Prufrock, J. Alfred Prufrock,† Christopher Ricks talks about one of T.S. Eliot’s famous poem, â€Å"The Love Song of J. Alfred Prufrock.† T.S. Eliot wrote the poem in 1910 at the mere age of twenty one till 1911. The same thing is said about â€Å"The Waste Land.† in Helen Vendler’s â€Å"The Poet T.S. Eliot† â€Å"Seriously eclipsed by fiction.† These author’s points of views are about T.S. Eliot’s well written poems that made an impact in writing. T.S. Eliot’s full name is Thomas Stearns Eliot. Born in 1888 in St. Louis, Missouri from an old New England family. A businessman and poet, Henry and Charlotte Eliot. He was educated in English, European Literature and Eastern and Western philosophy and religion. In his mid twenties he moved to England, leaving behind his career in philosophy at Harvard. He then got married to a woman by the name of Ezra Pound. It was then he brought out his famous work†Prufrock† around 1917, which was about the unfulfilled yearning for love, for a love. But Christopher Ricks questions the poem. The voice of someone, not â€Å"the poet† but the voice that the poet has called into being. Who is the â€Å"You and I†? Is T.S. Eliot speaking to another, and if so to whom? Mr. Ricks supposes that the title of the poem will make us believe that the â€Å"you† is the loved one the one at least hoped for in love, as a lover, but who is it? Every one that reads it will have his or her opinion on the poem and say who might be it. â€Å"The Waste Land â€Å" however has a different tone to it. T.S. Eliot had a nervous breakdown 5 years after Prufrock and stayed in a Swiss Sanatorium in Laubanne. Not many people were impressed by it and thought of it as a piece of rhythmical grumbling. It has a turn of religious beliefs and unpleasant straight forward feelings from T.S. Eliot as some would understand it as. Its up to the reader to decide on what their aspects a... Free Essays on T.s Eliot Free Essays on T.s Eliot T.S. Eliot In his article, â€Å"Prufrock, J. Alfred Prufrock,† Christopher Ricks talks about one of T.S. Eliot’s famous poem, â€Å"The Love Song of J. Alfred Prufrock.† T.S. Eliot wrote the poem in 1910 at the mere age of twenty one till 1911. The same thing is said about â€Å"The Waste Land.† in Helen Vendler’s â€Å"The Poet T.S. Eliot† â€Å"Seriously eclipsed by fiction.† These author’s points of views are about T.S. Eliot’s well written poems that made an impact in writing. T.S. Eliot’s full name is Thomas Stearns Eliot. Born in 1888 in St. Louis, Missouri from an old New England family. A businessman and poet, Henry and Charlotte Eliot. He was educated in English, European Literature and Eastern and Western philosophy and religion. In his mid twenties he moved to England, leaving behind his career in philosophy at Harvard. He then got married to a woman by the name of Ezra Pound. It was then he brought out his famous work†Prufrock† around 1917, which was about the unfulfilled yearning for love, for a love. But Christopher Ricks questions the poem. The voice of someone, not â€Å"the poet† but the voice that the poet has called into being. Who is the â€Å"You and I†? Is T.S. Eliot speaking to another, and if so to whom? Mr. Ricks supposes that the title of the poem will make us believe that the â€Å"you† is the loved one the one at least hoped for in love, as a lover, but who is it? Every one that reads it will have his or her opinion on the poem and say who might be it. â€Å"The Waste Land â€Å" however has a different tone to it. T.S. Eliot had a nervous breakdown 5 years after Prufrock and stayed in a Swiss Sanatorium in Laubanne. Not many people were impressed by it and thought of it as a piece of rhythmical grumbling. It has a turn of religious beliefs and unpleasant straight forward feelings from T.S. Eliot as some would understand it as. Its up to the reader to decide on what their aspects a...

3 Steps to Acing Your Truck Driving Job Interview

3 Steps to Acing Your Truck Driving Job Interview Is one of your New Year’s resolutions to get a trucking job? Whether you’re a rookie driver or a seasoned veteran, the rules are the rules- you’re going to need to interview in order to get hired. Follow these three steps, and you’ll be well on your way. Have a quality resume on-handNo matter how much- or how little- trucking experience you have, you still need a professional resume. Not just some scribbles on a sheet of notepaper, or a hastily-crafted bullet list. You need a properly formatted, proofread, thorough resume on high quality paper. You can get special resume paper at any office supply store. Make sure to have at least 20 copies on hand. If you’re not good with computers, consider asking a friend to help. If you throw them a few bucks, you’ll probably get a great resume out of it.Create an info packetA resume isn’t all you need. Make yourself a folder with the following, and make sure to take it with you on every interview. This kit will include all you’ll need for the interview, as well as the on-boarding process with HR. That way you won’t have to delay starting- or getting paid.A copy of your CDLAn official copy of your birth certificateA copy of your social security cardAn official copy of your truck driving school certificate, if you have onePre-hire letters from other companies considering hiring youYour CSA and DAC reports (if you have worked previously as a truck driver)A copy of your motor vehicle record (MVR)A copy of an updated DOT physical (which is required to get your CDL)Having all of this put together shows hiring manager, the HR rep, and your new boss that you are organized, professional, and respectful of your colleague’s time.Do your pre-interview  homeworkWe all know that an interviewer asks most of the questions. But there is always a point in every interview when the hiring manager will ask what questions you might have. It’s best to be prepared. If you’ve gone to so many interviews that you can’t keep them all straight, make yourself a list to study before each interview. Make sure to note the name and location of the company, whether they have multiple offices throughout the country, who you’d be working for, the name of the HR manager, the name of your interviewer, and any other information you might be able to gather about the company from a Google search or two, as well as your sense of the types of jobs and hauls the company offers.Following these steps will ensure that you remain in control during the interview process. You’ll be ready for anything, so you’ll be at your best and most confident to go in there and land the job.

Management Seminar Essay Example | Topics and Well Written Essays - 500 words

Management Seminar - Essay Example ial scandals from the leading companies such as –the Enrons, Worldcoms, Adelphia and Tyco’s over spending as well as distortion of accounting statements. SOX stipulate that there should be several checks and balances in the companies to provide accurate financial record to the public. Financial officers are required to provide accurate financial statements that should be monitored by both internal and external auditors. For that reason, they are held accountable for their actions; and lest there be any incorrect financial information, and then they are liable for high fines and imprisonment. This act very important to both the public and the companies as well, this is through establishing a more energetic shareholder’s environment. The common public has more confidence that organizations will not swindle their money as they are subject to federal regulations. It is due to this reason the firm financial officials have opted to submit accurate financial statements. As required by this act, any unethical actions in the organization should be punished; employees, therefore, have been encouraged to report any wrong doings in the organization because it is the same act that will defend them. However, The Sarbanes-Oxley Act has been challenged by a number of negative aspects. Many companies have decided not to go public as they do not need to be SOX compliant if they are privately held. Once this Act was passed, many companies have become privately held, and some public companies have also removed their names from the stock exchange list. Moreover, the exercise has also proved to be very expensive; the cost involved in hiring the qualified accounting, legal, and technology expertise to support maintaining accurate records of the organizations’ financial statements is high. In addition, the maintenance fee that is required for this act has really squeezed the bottom-line profits of many organizations; as some mid-size companies are unable to afford the fee

Oral hygiene Essay Example | Topics and Well Written Essays - 5000 words

Oral hygiene - Essay Example Oral care is imperative to promoting a healthy patient, especially in the seriously ill, geriatric and cancer patients. Good oral hygiene is linked to the prevention of somatological diseases in older residents (Ship 2002), as well as periodontal diseases and infections in diabetic patients (Nursing 1993), and oral care reduces pneumonia in older patients (Yoneyama, 2004). However, it stands to be shown that very often nursing staff is unaware of the importance and method of appropriate oral hygiene (Adams 1996). Oral care is very cost effective and when appropriately applied, it can prevent diseases and infections, yet there is very little information on oral care for the intensive care unit and seriously ill patient other than in the geriatric, cancer and diabetic related studies. Currently, the National Institutes of Health Clinical Center is sponsoring a study on Oral Care to Reduce Mouth and Throat Infections in Critically Ill Patients (ClinicalTrials 2005). Their research uses phase three longitudinal studies of one-thousand to three-thousand patients in intensive care units to evaluate a program of oral hygiene that may prevent respiratory infections in patients, which "occur five times more often in critically ill patients compared with patients in general hospital wards and result in longer hospital stays and an increased risk of death" (ClinicalTrials 2005). It stands to be noted that there is a higher likelihood of a patient leaving an intensive care unit with a mouth infection or respiratory infection because of inadequate oral hygiene. This rate of infection, according to ClinicalTrials.gov and Maryland Health Institute is due to the presence of disease causing bacteria in the patient population. Their study is planning to asses oral care effective ness amongst seriously ill patients from Washington DC related areas, and the Maryland Health Institute study sponsored by the National Institutes of Health Clinical Center seeks to define the effectiveness of oral care in patients over the age of eighteen with a focus on: These hospitals have ICUs more representative of ICU's nation-wide. This study will test the effectiveness of a comprehensive and systematic oral care program to reduce the oral assessment scores, mucosal plaque scores, and the amount of pathogen inoculum present in the saliva and plaque. Incubated and non-incubated patients will be compared as well as meticulous care with or without the addition of the oral antiseptic, chlorhexidine. Consistency of practice performance will also be evaluated when nursing staff has dentist/hygienist instruction and monitoring versus the traditional nurse instruction. The following research proposal will come to a slightly different approach in developing mouth care for seriously ill patients. The proposal is to seek the manner in which ICU nurses give oral care and their understanding of method, procedures and guidelines as well as prevention techniques. It is obvious from previous studies that the health care industry as a whole is not entirely aware of preventative measures (Adams 1996) and that there are few studies devoted specifically to the seriously ill pat

Advantages and Disadvantages of Globalization Essay Example for Free

Advantages and Disadvantages of Globalization Essay Globalization is the integration of states through increasing contact, communication and trade to create a single global system in which the process of change increasingly binds people together in a common fate. Some economists see globalization as being in the best interest of all states involved, while others believe that increasing modern trade and global economic relations is harmful in many ways. While globalization marks a move in the direction of a more open world-trading government, it can also be connected to damages on independence, making countries lose the ability to be totally independent. As a result, issues of globalization and free trade are surrounded by an excited debate and controversy. The economic demands of globalization have made countries less independent, making them incapable of taking care of their own issues, economies, and governments, with out the help of foreign aid. The more the weaker countries take from the more fortified countries, the greater their dependence and inability to take care of themselves they will become. While they depend on other countries for financial and political support, they do not learn how to be more self sufficient. They do not create enough revenue or have enough political power to stand on their own with out the threat of a financially or governmentally crashing. The more self-reliant countries therefore have to use their own resources to support these nations and therefore there will is less money and goods available to support their own societies and economies. Globalization slowly drains capital and commodities from the stronger, more independent countries. The resources go to countries that will probably never be able to thrive with out aid, but with out it would dissolve and disrupt the balance of the political and economic scales. To make global or worldwide in scope or application of trade, communication, and resources is what is known as globalization. The idea of unifying the world markets, the infinite numbers of ways to correspond, and the limited resources of humankind sounds like an intelligent idea. Many have come to realize however that by helping countries by giving them financial aid and the resources they need makes them dependent, not any stronger or self- sufficient. Advantages: Productivity increases faster when countries produce goods and services in which they have a competitive advantage. Living standards can increase more rapidly. Global competition and cheap imports keep a constraint on prices, so inflation is less likely to disrupt economic growth. An open economy promotes technological development and innovation, with fresh ideas from abroad. Jobs in export industry tend to pay about 15% more than jobs in import-competing industries. Unfettered capital movements provide the United States access to foreign investment and maintain the low interest rates. Disadvantages: Millions of Americans have lost jobs because of imports or shifts in production abroad. Most find new jobs that pay less. Millions of other Americans fear of getting laid-off, especially at those firms operating in import-competing industries. Workers face demands of wage concessions from their employers, which often threaten to export jobs abroad if wage concessions are not agreed to. Besides blue-collar jobs, service and white-collar jobs are increasingly vulnerable to operations being sent overseas. American employees can lose their competitiveness when companies build state-of-the-art factories in low-wage countries, making them as productive as those in the United States.

Human Resource Challenges of the 21st Century Essay examples -- Huma

The traditional administrative role of human resource practices are a thing of the past and new roles for HRM are emerging at an alarming rate in the 21st century. HR is increasing its support for business goals and objectives while at the same time becoming strategic business partners. Challenges for the 21st century include, changing roles, shifting demographics, and globalization. In order for HR to stay current they must adapt and make necessary changes in retraining, alternative work schedules and technological advancements. Then, these successes have to be analyzed and evaluated for effectiveness. HUMAN RESOURCE CHALLENGES With the 21st century in motion human resource management will face some of the old struggles and HR will be forced to face many new challenges. The main objective of HR is to recruit, retain, train, retrain and keep workers satisfied. Indeed, these responsibilities can be challenging in the 21st century, especially with changing roles, a multi-generational workforce, and globalization. Changing Roles. Traditionally, HR has been an administrative position-processing paperwork, benefits, hiring and firing, and compensation. However, recently HRM has moved from a traditional to a strategic role, the emphasis is on catering to the needs of consumers and workers. Before, HR was seen as the enemy and employees believed that HR’s main purpose was to protect management. Now, the position requires HRM to be more people oriented and protect their human capitol, the staff. In addition, human resource management has to be business savvy and think of themselves as strategic partners in the 21st century. Multi-generational workforce. Another major challenge human resources department’s face in the 21s... ... but will continue to transform. Just as HR has changed from 10years ago the same will be true 10 years from now. Works Cited Effron, Marc, Robert Grandossy, and Marshall Goldsmith (eds). "Chapter 3 - The 21st Century Workforce". Human Resources in the 21st Century. John Wiley & Sons, Â © 2003. Books24x7. Web. Apr. 6, 2012. Greengard, Samuel. "Technology Finally Advances HR." Workforce 79.1 (2000): 38. Academic Search Elite. Web. 6 Apr. 2012. Gueutal, Hal G., and Dianna L. Stone (eds). "Chapter 9 - The Next Decade of HR—Trends, Technologies, and Recommendations". The Brave New World of eHR: Human Resources in the Digital Age. Jossey-Bass, Â © 2005. Books24x7. Web. Apr. 6, 2012. Noe, Raymond A., John R. Hollenbeck, Barry Gerhart, and Patrick M. Wright. Human Resource Management: Gaining a Competitive Advantage. 7th ed. Boston: McGraw-Hill Irwin, 2010. Print.